A return to what venture capital was meant to be

Meet
Kristofor Lofgren

Meet
Kristofor Lofgren

Kristofor founded Redefine Ventures as an angel investment fund in 2010 to back entrepreneurs building sector-defining companies in large and growing markets. Now, with a decade of proven success investing alongside top-tier funds, he is leveraging Redefine’s extensive network and unique opportunities to build an institutional fund that will give LPs access to this generation’s most significant companies.

Kristofor is one of the fortunate few who have seen all sides of the entrepreneurial journey – from launching his own company, to hiring and managing teams of 500+, to investing in game-changing ideas. This has given him a distinct ability to relate to the founder experience and effectively deploy the resources companies need to scale growth.

A record of turning
access into opportunity

A record of turning
access into opportunity

We open doors to the most important opportunities of our generation. Our allocation structures are flexible, providing companies with the resources they need quickly and efficiently, while our network connects founders with the talent and partners that will translate their ideas into reality. We create value for investors by providing access to sector-defining companies that have reached a pivotal turning point with significant room to grow.

Redefine Ventures leverages years of research and experience in human behavior, product and business development, and entrepreneurship to find the most talented founders and identify the companies with the greatest opportunity for success.

Our sole focus is finding the companies that will become the most dominant in their space. Read more about our investments in companies including Tesla, Restoration Hardware, Anduril, WildType, 8 sleep, Square, and many more here

Investments

We don’t follow typical investment categories or formulas. We believe that a few extraordinary companies are positioned to transform humanity in any given market. These companies exist across sectors and must be met with creative capital structures.

Our investment approach casts a wide net to capture waves of innovation as they emerge across verticals while keeping a methodical focus on companies poised to make a generational impact.

Inevitable Markets

where winners are not yet defined

Multiple Massive TAMs

with clear near-term adjacencies

Hardware + Software

that create a critical moat

Fanatical Founders

who were born for this challenge

Positive Externalities

that deeply impact society

The future of sustainable transportation

Helping millions of sellers run their business

Internet access for all

Arbiter of taste in American home-furnishings

Improving life on Earth from Space

Autonomous delivery anywhere

Investing in the cryptocurrency and blockchain sectors

Massive CO2 reduction through software

Wild Type is an agtech platform that aims to create clean fish and meat

Eight Sleep develops sleep fitness products that feature hydro-powered cooling technology and a health tracker

KoBold Metals discovers the materials critical for the electric vehicle and renewable energy revolutions

Pacaso is a proptech company that modernizes the generations-old practice of co-owning a second home

Ellipsis Health develops effective computing for existing patient/care team interactions to create a real-time vital sign

The first user-owned talent network

The future of entertainment

Mexico’s first ‘buy now, pay later’ mobile app

Fun and games on the blockchain

Blockchain platform that is easier to use, more efficient, and secure

Treating autism with the first FDA-approved video game

Modern and more cost efficient national defense

Accelerating human progress with computation

Making watches and information about them accessible to all

World leader in accelerated antibiotic susceptibility testing

The future of sustainable transportation

Helping millions of sellers run their business

Internet access for all

Arbiter of taste in American home-furnishings

Improving life on Earth from Space

Autonomous delivery anywhere

Investing in the cryptocurrency and blockchain sectors

Massive CO2 reduction through software

Wild Type is an agtech platform that aims to create clean fish and meat

Eight Sleep develops sleep fitness products that feature hydro-powered cooling technology and a health tracker

KoBold Metals discovers the materials critical for the electric vehicle and renewable energy revolutions

Pacaso is a proptech company that modernizes the generations-old practice of co-owning a second home

Ellipsis Health develops effective computing for existing patient/care team interactions to create a real-time vital sign

The first user-owned talent network

The future of entertainment

Mexico’s first ‘buy now, pay later’ mobile app

Fun and games on the blockchain

Blockchain platform that is easier to use, more efficient, and secure

Treating autism with the first FDA-approved video game

Modern and more cost efficient national defense

Accelerating human progress with computation

Making watches and information about them accessible to all

World leader in accelerated antibiotic susceptibility testing

Generationally significant, best-in-class companies

Limit to the best

Most new funds try to pick winners before they emerge – investing in early stages, spreading risk with many small bets. We look for visionary leaders obsessed with solving hard problems who are deeply passionate about their product and customer with a commitment to transform humanity. They make the highly complex look simple and solve problems in such a unique way that consolidation around their approach is inevitable.

Private equity returns with a venture mindset

Shift stage focus

At Redefine Ventures, we limit risk by focusing on the few, extraordinary companies that are positioned to define a sector. Our focus is simple: identify elegant answers to tough problems with visionary founders leading the way. We are sector agnostic and flexible with allocation to capture a wide range of opportunities yet we are also methodical and focused as we uncover the best companies in new or redefined markets.

The critical moat of hardware + software

Bigger challenges,
lower risk

While others might run away from the intersection of software and hardware, we run towards it. We firmly believe those who can do both are the most gifted and capable of building next-generation companies. These companies tackle complex challenges, attracting the brightest founders and investors, leading to greater financial and societal returns.

Leveraging decades of experience + connections

Real relationships

With few operational and financial constraints, we make decisions quickly and efficiently. We aim to be true partners, opening doors and making critical introductions, without taking up unnecessary time or valued board seats.

An opportunistic deployment strategy with a focus on growth-stage deals

4-10 Investments

with check sizes ranging from
$1M to $15M and opportunities for
co-investment and follow-on SPVs

48 Months

avg. to return capital

2x–3x

targeted returns

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